Being a freelancer comes with a lot of advantages. You get to be your own boss, set your own hours, and choose the projects you work on. But it also comes with some challenges. One of the biggest challenges is building up your brand.
As a freelancer, you are your own brand. And just like any other brand, you need to work on building up your reputation and visibility if you want to be successful—after all, you may be competing with hundreds or thousands of other freelancers for the same role, given that 59 million Americans were freelancing in 2021.
Fortunately, there are a few things you can do to help build up your brand as a freelancer. Here are some tips on how to create a strong brand for yourself.
Having Your Own Website
One important part of building up your brand as a freelancer is having your own website. Your website should be professional and well-designed, and it should include information about your services, rates, testimonials, and contact information. Having a website will give you credibility and make it easier for potential clients and employers to find you online.
A freelancer’s website should contain information about their services, rates, testimonials, and contact information. It should be professional and well-designed, and it should be easy for potential clients and employers to find online. If you are not skilled, do not hesitate to get the help of website design specialists—it may cost you a bit at the start, but the pay-off will be worth it.
Having a website is an important part of building up your brand as a freelancer. It will help you to establish credibility and make it easier for people to find you online.
Creating a Portfolio
One of the best ways to build up your brand as a freelancer is to create a portfolio of your work. A portfolio is a great way to show off your skills and experience to potential clients and employers. It’s also a great way to get feedback on your work so that you can continue to improve.
One option is to create an online portfolio using a platform like WordPress or Squarespace. You can also get your own articles published on Medium, or if you have a website or a blog, you can publish your articles there. Another option is to create a PDF portfolio that you can email to potential clients or employers. Whichever method you choose, make sure that your portfolio is well-organized and easy to navigate. You could include blog posts, articles, eBooks, or even video tutorials. By publishing quality content, you’ll be able to show potential clients and employers that you know what you’re talking about. Not only that, but publishing content will also help you attract new leads and grow your business.
When making your portfolio, you have to arrange it in a way that best showcases your skills. If you write about a variety of topics, make sure your portfolio reflects this. Include around five articles of varying lengths about different topics. These can be different types of articles too; one can be evergreen, another can be a product review, while another is a how-to guide. Alternatively, if you specialize in one type of writing, like news writing about finance, you can establish this by including only articles in that field and style. Include articles that are meant for ordinary people and beginners in finance and articles that are read by executives and analysts to showcase your full range. Lastly, include a cover page that is both eye-catching and concise. HR professionals often spend only a few minutes looking through portfolios; if they see a table of contents filled with interesting titles on the first page of your portfolio, you can keep them interested, and you’re already one step ahead of other applicants.
Improving Your Skills
Of course, one of the best ways to build up your brand as a freelancer is to simply get better at what you do. If you’re constantly improving your skills and delivering quality work, then your reputation will speak for itself.
One way to improve your skills is to take some courses or attend workshops related to your field. This way, you can stay updated with the current industry standards. You can also make connections with other people in your field and chat with them about their practices.
Another way is to simply practice as much as possible and always strive to deliver the best possible results for your clients. To keep on improving, you must constantly take on challenges; consider looking for additional responsibilities to take on or opportunities to learn among your current clients.
Building your brand as a freelancer takes time and effort, but it’s definitely worth it. By following the tips we’ve provided in this article, you’ll be well on your way to establishing yourself as a credible and professional freelancer. Remember to keep improving your skills and delivering quality work, and stay up-to-date with the latest trends in your field.