No matter how good your product or service is, it’s not going to get the attention you want unless people know it exists. If you have a small business, you might get around this by using social media, but you will still need to find unique ways to communicate with your customers to differentiate yourself from the rest of the pack.
When you first start your small business, it’s easy to think that it will be an overnight success, especially if you have an innovative idea or product to sell. However, without the proper planning and promotion, it can be hard to make your business stand out from the competition in this day and age of big-name brands and huge marketing budgets.
Here are five ways that can help your small business stand out above the rest.
1) Focus on What Makes Your Company Unique
Every company is different, which means there’s no one way to promote it. It’s up to you to figure out what makes your company special and then highlight that point of difference in every communication — whether it’s through your marketing efforts, website, or media coverage. Focus on what sets you apart from competitors and work hard at getting people excited about it.
2) Look for Micro-influencers
Many big influencers in your industry might not be a good fit for your business or who might charge an arm and a leg for a simple post. That’s why you should consider looking for a micro-influencer who are people with smaller followings that have an engaged audience, who would be more than happy to work with someone new.
3) Create Multimedia Marketing Materials
Search engines tend to show more multimedia content. So, if you want your business website to stand out from your competitors, consider creating some video or podcast material.
If you’re not a natural in front of a camera, try recording informational videos that offer value to your prospective customers and followers. Or, try starting a regular podcast series where you answer common questions asked by people considering your product or service.
4) Use Hashtags
Hashtags aren’t just for Twitter—they can be a great way to draw attention to your business on Instagram, Facebook, and other social networks. But make sure you’re using the tags effectively; by doing your research and coming up with original hashtags that correspond with your brand, you’ll increase your visibility on these sites significantly.
5) Consider Video Marketing
Videos are a great way to stand out from your competitors and give people an idea of what your business is all about. If you have several products or process information, consider making some videos to help explain these things to potential customers. Just be sure that they’re engaging — unfortunately, most boring video content doesn’t get much attention. Also, use high-quality cameras to shoot them; they should be sharp and easy to understand.
How to Continue the Business Growth
Starting a business is exciting, and there’s never been a better time to do it. But it’s also important to remember that small businesses are at risk of failure. It takes work to build up your company and even more work to keep it going. Once you’ve got the ball rolling, don’t stop working just because things are going well:
- Don’t be afraid to pivot: As you gain customers and revenue, watch out for what works and what doesn’t. Learn from your customers and follow their lead by switching things up when necessary.
- Focus on what you do best: It’s tempting to expand your business once it’s taking off, but expansion can leave a business weak. Instead of spreading yourself thin, focus on honing in on what works for your company and doing more of that well.
- Keep an eye out for risks such as ransomware: It’s important to remember that even strong businesses face risks, including cyber-attacks from hackers — especially if you store your customers’ information on your computer systems. If a hacker ever does get into your system, make sure you keep close track of how many records were compromised. Ransomware protection services can alert you when one of these viruses infects your business computers. It’s advisable to include such services when starting a business.
- Don’t be afraid to ask for help: If you’re starting a new business, there will probably be times when you feel like you need some extra support. If that happens, reach out to friends and family—they might not know it, but they can be great sources of mentorship.
In conclusion, there are many ways to get your business noticed. Through dedication, anything is possible. If you are willing to put in that time and effort, you can start seeing results with any of these strategies.