Starting a freelance career is a tough road. You have to be great at what you do, but you also have to be a marketing expert, salesperson, and business manager all rolled into one. It’s no wonder that so many freelancers end up quitting within the first year.
But it doesn’t have to be that way. With the right digital marketing tools, you can set yourself apart from the competition and build a successful freelance career.
While it’s true that you could always look for new clients offline through networking or referrals, it takes a lot of time and physical effort. The good news is that plenty of digital marketing tools can help you grow your freelance career online. By leveraging the power of the internet, you can reach a wider audience, build a stronger relationship with your clients, and ultimately make more money.
With over 3.5 billion people using the internet today, there’s a massive audience of potential clients for you to reach. And with the right digital marketing strategies, you can get them quickly and grow your freelance career like never before.
Here are some of the best ways to promote your freelance business online and take your career to the next level.
Setup a Website Showcasing Your Portfolio
Creating a portfolio website is one of the best ways to attract new clients and grow your freelance career. Your portfolio should showcase your skills, highlight your experience, and include examples of your work. It’s also essential to ensure that your website is optimized for search engines so potential clients can easily find you online. If you’re not good at coding or web design, you can always use platforms that offer premade templates like Squarespace, GoDaddy, Google Sites, or Wix.
Get Social with Social Media
Social media platforms like Twitter, Facebook, and LinkedIn are great ways to connect with potential clients and promote your freelance business. Make sure to post regularly and share exciting content that will capture attention and show off your skills. You can also use social media platforms to build relationships with other freelancers and collaborate on projects. It’s always a good idea to grow not only your career but also your network.
Learn the ABCs of SEO
Search engine optimization (SEO) is a digital marketing strategy that allows you to improve your website’s ranking in search engines like Google. By optimizing your website for relevant keywords, you can attract more visitors from organic traffic and grow your freelance career. It takes a lot of time to master SEO, but it’s worth learning if you want to succeed as a freelancer. But if you want to hit the ground running, consulting with an SEO agency can give you a head start. They’ll have years of experience and know all the latest trends and techniques to help you rank higher in search results.
Share Your Expertise Through Blogs
If you want to attract new clients, it’s essential to establish yourself as an authority in your field. One of the best ways to do that is by sharing your expertise through blog posts and articles. Write about topics related to your industry and share your insights and advice with potential clients. You can also use guest blogging opportunities to gain more traction online, boost your following, and, most importantly, show off your skills. But make sure to only write for high-quality websites relevant to your industry.
Leverage the Power of Email Marketing
Email marketing is a great way to engage with potential clients and promote your freelance business. By sending out regular newsletters, you can provide valuable insights, share relevant news, and showcase your work. You can also use email marketing to build relationships with potential clients and turn them into long-term customers. Just make sure to personalize your emails and avoid sounding like a robot or spam.
Try Out Sponsored Ads
Platforms like search engines and social media provide paid advertising opportunities that can help you reach a wider audience and promote your freelance business more directly. These ads are usually displayed at the top of search results or on relevant social media feeds, so they’re hard to miss. They also allow you to target a demographic most likely to interact with your business. There are many types of sponsored ads, such as pay-per-click (PPC) ads, cost-per-thousand-impressions (CPM) ads, and cost-per-acquisition (CPA) ads. Choose the best one that fits your budget and needs, and start promoting your business today.
Increase Your Chances of Freelancing Success
Digital marketing is a powerful way to attract new clients and grow your freelance career. By leveraging the power of the internet, you can reach a wider audience, build relationships, and make more money. So if you’re looking to take your career to the next level, start using these digital marketing strategies today.