The increase in smartphone ownership and internet connectivity have created vast opportunities for real estate professionals to engage with prospective buyers in innovative ways that were never before possible. Technology can be leveraged to better connect agents with sellers, buyers, and referral partners. And this increased connectivity is driving record-setting levels of sales in some markets!
With the recent surge of innovation in technology, it has become easier than ever for brokers to reach out to their customer base through various channels, such as email marketing, social media platforms, and websites. Here are some tips real estate practitioners can use technology to increase sales
Utilize social media platforms to reach out to buyers
With around 72 percent of US adults using social media platforms, they are a good way for real estate professionals to connect with potential buyers. Real estate professionals can use social media platforms, such as Facebook, Twitter, and LinkedIn to reach out to buyers. These platforms provide a way for agents to connect with buyers in a more personal way, which can help to build trust.
Agents can share valuable information on these platforms, such as market updates, home buying tips, and trends in the real estate industry. Additionally, social media platforms provide a way for agents to connect with potential clients by providing information on their services.
Integrate multimedia content into your online marketing strategy
The uptake of smartphone ownership has led to a boom in the use of video and photography content. About 75 percent of people watch videos on their smartphones every day! This can be a good way for agents to engage with buyers, as it provides potential clients with an opportunity to find out more about them before meeting face-to-face.
Real estate professionals can consider creating videos showcasing their company, agents, or properties for sale. Having a video on your website increases the chances of being found online by potential buyers! They can also conduct 3D real estate virtual tours to allow these buyers to view properties in the comfort of their homes.
Make use of email marketing campaigns
Email marketing is a cost-effective way to engage with your customer base. Agents can send out emails with updates on market conditions or their latest listings to prospective buyers, which can help to build trust with their market.
Agents can design email templates that reflect your brand guidelines and include images of properties for sale. They should also use simple language when sending out emails to engage with their customer base better.
Increase your online visibility through SEO
Effective search engine optimization (SEO) can help increase the number of people who visit your website and provide a platform for potential buyers to learn more about you and contact you! Prospective customers can conduct searches online using keywords related to your company, such as real estate or even your geographical location.
Make sure that all content on your website is optimized to attract the attention of search engines and includes keywords buyers are likely to use when searching for homes. This can help increase online visibility, which will result in more people visiting your site!
Take advantage of website design features
Real estate web design is very important as it provides a platform for buyers to learn more about you and your company. Modern website designs are now geared towards helping users find the information they need quickly! This means creating easy-to-use navigation systems, such as easily identifiable contact forms and clear calls-to-action (CTAs). Websites can also use a range of multimedia content, such as images and videos, to engage with the customer base.
Use lead capture tools on your website
Lead capture tools are great for capturing the information of prospects at the first point of their contact with you. You can design these tools to appear on your website and provide a way for buyers to opt-in to enter into a dialogue with your company.
These tools allow you to stay in touch with potential clients through regular email marketing campaigns, which can provide you with an opportunity to learn more about your market.
Leverage mapping technologies in your sales efforts
Real estate mapping technologies are very useful in helping real estate professionals engage with their customer base. This is done by providing geographic information on specific properties, which can be used to provide context when marketing listings to potential buyers.
Agents can use mapping software in conjunction with other technology platforms, such as video and photography tools, to help drive more traffic to their listings on websites or social media platforms.
Technology provides real estate professionals with new ways to reach out and engage with people. And the preceding tips can help them increase their online presence, connect with their target market, and increase their sales